Aired on Australian TV, These Meat and Livestock Association’s Australia Day ads are really getting controversial. The ad opens on a beach, with two indigenous Australians preparing to light up a barbie, before various settlers begin arriving by boat — the First Fleet, the French, the Russians, Chinese, Greeks, Italians — finally ending with a boatload of asylum seekers approaching the shore. “Hang on. Aren’t we all boat people?” former MasterChef contestant Poh Ling Yeow asks, to cheers from the crowd. Lamb, according to the MLA, is “the most multicultural meat”.

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